One to One Triathlon, Duathlon, Running, and Cycling Coaching.

Meet Dan:

Head Coach & Founder of Alpha State

With over ten years of competitive racing in Triathlon, Duathlon, Running, and Cycling, I’ve earned numerous wins across all distances. Multiple British Age Group Championsip Wins in Triathlon and Duathlon, World Championship ironman and 70.3 Podiums and European Age Group Champion. My mission is to help others conquer their goals no matter what the goal may be.

My coaching journey began in 2018, starting with friends and family. It didn’t take long to discover how deeply rewarding it is to guide athletes toward their aspirations. Seeing athletes grow stronger, more confident, and achieve their dreams is more fulfilling than any medal I’ve won. I have coached athletes as young as 12 and as old as 65. You are never too old for this sport!!

The Vision: Building Alpha State.

Alpha State is more than just a coaching team—it’s a community. My goal is to develop a nationally recognised team where athletes at all levels thrive, from first-time 5k runners to Ironman World Championship qualifiers. This isn’t just about training; it’s about creating a wraparound support system that ensures you grow stronger, healthier, and more resilient in every aspect of endurance sport.

Whether you want to conquer your first ParkRun or cross the finish line at the Ironman World Championships in Hawaii, Kona, we’re here to make it happen. Together, we’ll turn your goals into achievements.

My Philosophy.

• Everyone’s Goal Matters: No dream is too big or small.
• Team Spirit: A supportive, team-driven environment elevates everyone.
• Pro-Level Resources: Access the expertise, tools, and services used by elite athletes.
• Longevity First: Stay strong, injury-free, and ready to perform for years to come.

At Alpha State, we don’t just train athletes—we build a community of achievers. Let’s turn hard work, open communication, and determination into lifelong success.

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Meet Frankie:

Triathlon Coach · Sports Physiotherapist · Endurance Athlete

Frankie is a Sports Physiotherapist, triathlon coach, and long-distance endurance athlete with extensive experience competing at the highest levels of the sport. She has completed five Ironman races, multiple marathons, and numerous Ironman 70.3 events, including the Ironman 70.3 World Championships, giving her first-hand insight into the physical and mental demands of long-course triathlon. She holds a BSc in Sports and Exercise Science from Loughborough University and a Master’s degree in Sports Physiotherapy from the University of Bath, combining academic excellence with practical, athlete-centred coaching. This dual background allows Frankie to integrate performance-focused training with injury prevention, rehabilitation principles, and long-term athlete development.

Coaching Philosophy & Mission

Frankie’s coaching mission is to educate and empower athletes, giving them the best possible chance of achieving their goals while training consistently and sustainably. Through her work in clinic, Frankie regularly sees athletes sidelined by avoidable training errors, often due to poor load management, inadequate recovery, or a lack of understanding around the demands of the sport. Rather than reacting to injury once it occurs, her approach focuses on proactive coaching, helping athletes make smarter training decisions before problems arise.

She places particular emphasis on building robust, resilient athletes through:

•⁠ ⁠Individualised training programmes

•⁠ ⁠Close monitoring of training load and recovery

•⁠ ⁠Regular coach–athlete communication

•⁠ ⁠Targeted strength and conditioning

Frankie has a special interest in supporting female athletes, recognising the unique physiological, biomechanical, and life-stage considerations that influence training, recovery, and performance. Her coaching is grounded in education and collaboration, helping athletes develop confidence, physical resilience, and a deeper understanding of their bodies — so they can perform at their best when it matters most.

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Meet Hugo:

Performance Analyst, Coach & Endurance Athlete

Hugo has been immersed in endurance sport since the age of five. After a decade in competitive swimming, he moved into triathlon at 15, progressing through the British Triathlon talent pathway, including the England Next Generation Squad, racing internationally and competing at the highest levels of the British National Series.

He later trained at the National Triathlon Performance Centre Wales alongside elite and Olympic-level athletes, and now works within that environment as a coach and performance analyst, supporting athletes through coaching, analysis and technical insight.

With a strong background in performance science and technique analysis, Hugo combines practical racing experience with evidence-based coaching to support athletes of all levels — from first-time competitors to world-class programmes.

Coaching Approach

Hugo believes great training is built on simplicity, clarity and consistency. His coaching removes unnecessary complexity, focusing on purposeful sessions tailored to your lifestyle, ability and goals.

Taking a holistic view of performance, he considers technique, confidence, recovery and mindset alongside the data. The aim is stress-free, confidence-building training that fits into your life and helps you progress with trust and clarity.

Why Hugo Coaches

Having spent years inside high-performance squads, Hugo knows athletes progress best when they’re part of a supportive team environment. That’s the foundation of Alpha State Coaching.

Whether you’re targeting your first race, a personal best, or a major event, Hugo is there to guide you with structure, insight and genuine support — helping turn goals into consistent progress and lasting results.

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