RUN
COACHING.
Smarter Training. Faster Running
Whether you’re building towards your first 5K or chasing a marathon PB, our run coaching provides the structure, accountability, and precision needed to unlock your full potential. Every session is purpose-driven, tailored to your lifestyle, and built around proven methods that deliver consistent, long-term progress.
Train with purpose
No guesswork. Every session is built around your goals and designed to progress you week by week.
Personal to you
Your plan fits your life, your schedule, and your current level.
Data-driven approach
We use performance data and testing to set accurate training zones so every run counts.
Stay consistent, stay injury-free
Smart progression and clear guidance keep you training, not sidelined.
Ready to improve your running?
Book your free consultation and start training with purpose today.
Choose your One to One Plan.
We offer a range of plans to suit all distance needs and budgets.
Prices are based on monthly payment.
A minimum of 3 months is advised although not required. We believe it takes a minimum of 3 months of consistent training to see the best results
There is a plan to suit all athletes no matter what your current level of fitness is; please get in touch.
Tailored, Structured Training
Our research-backed plans are designed to suit athletes of all experience levels. They intelligently fit around your work week, providing an optimal blend of structure and flexibility.
Expert Coach Support
Our certified coaches are available to answer your training questions promptly via message or call. Depending on the level you will have a weekly, bi-weekly or monthly check in call to ensure all is on track and allow your coach to fully understand the commitments you have for the next training micro cycle. This is also an oppurtunity to discuss any other matters.
Industry-Leading Training Tools
We leverage TrainingPeaks, the world's best training app, to deliver customised training zones, detailed progress tracking, and seamless compatibility with over 100 apps and devices, so your workout is always to hand.
Optional Extras
Being a one to one athlete gives you optional extra that you can include in your trainign plan. Such as Specific Strength and Conditioning workouts designed to hit those areas of wekaness that you are unaware of. We have specific equipment to be able to identify wekanesses. In addition, we have the option to include lactate testing. Through lactate testing, we determine real physiological thresholds, eliminating guesswork and kilometer or mile is geared toward achieving your ultimate goal—no wasted energy, just pure, efficient progress.
It is the responsibility of the athlete to arrange contact time with the coach and/or physio. Monthly fee due by standing order on 1st of the calendar month. Cancellation terms - One months written notice to cancel your coaching plan.
Read our Training Plans Terms and Conditions.
Any questions?
Get in touch with us.
l
Your Coaching Team.
Meet Dan:
Head Coach & Founder of Alpha State
With over a decade of competitive racing, my focus has always been on running performance and pushing what’s possible over endurance distances. I’ve achieved personal bests of 32:30 for 10K, 1:11:09 for the Half Marathon, and 2:32:08 for the Marathon, and I’m proud to still be setting new benchmarks at the age of 45.
My background includes being a multiple Veteran County Cross Country Champion and Sussex Ultra Marathon Champion, alongside a long history of competing at a high level across road, trail, and endurance events. What drives me most is not just performance, but progression — proving that with the right approach, athletes can continue to improve year after year.
My coaching journey began in 2018, initially working with friends and family. It quickly became clear how powerful structured, intelligent training can be. Seeing athletes build confidence, stay consistent, and achieve results — often beyond what they thought possible — is more rewarding than any finish line.
I’ve coached runners of all ages and abilities, from juniors to athletes in their 60s. The message is simple: you are never too old to improve.
The Vision: Building Alpha State
Alpha State is built around one core idea — helping runners unlock their potential in a supportive, performance-driven environment. Whether you’re targeting your first 5K or chasing a marathon personal best, the goal is to provide a system that works around your life while delivering real results. This is more than just a training plan. It’s a complete support system designed to help you train smarter, stay injury free, and perform at your best when it matters.
My Philosophy
Every Goal Matters
From your first Parkrun to a sub-3 marathon, every target deserves the same focus and commitment.
Consistency Wins
Long-term progress always beats short-term intensity. We build sustainable performance.
Train Smarter
Using proven methods and data-driven insights, we maximise results while reducing risk.
Longevity First
The aim is not just to perform now, but to keep improving for years to come.
What you get.
Custom Training Plans.
We understand how demanding life can be—balancing work, family, and training is no easy task. That’s why our expert coaches, who juggle their own daily commitments, specialize in creating tailored strategies to seamlessly integrate training into busy lifestyles.
We offer three plan options, each designed to provide the right level of support and communication based on your needs. Simply choose the one that fits your life best, and let us help you train smarter, not harder.
Science Backed Training at Alpha State.
At Alpha State, our training philosophy is rooted in progressive, science-based methods, with a strong emphasis on metabolic fitness before transitioning into race-specific preparation.
Our true passion lies in one-on-one coaching, where we work closely with each athlete to tailor the optimal training load for maximum performance gains. Through lactate testing, we determine real physiological thresholds, eliminating guesswork and ensuring every watt, meter, and stroke is geared toward achieving your ultimate goal—no wasted energy, just pure, efficient progress.
Community.
Being part of a community of like-minded athletes provides motivation, accountability, and support, making it easier to stay committed and push your limits. Training alongside others fosters a sense of camaraderie, helps you learn from shared experiences, and keeps you inspired to achieve your goals. Whether it's celebrating successes or overcoming challenges, a strong community makes the journey more enjoyable and rewarding.
Expert Guidance.
Whether you’re training for your first 5K or aiming to conquer an Ironman, our expert coaching team has the experience and knowledge to guide you every step of the way. From structured training plans and race-day execution strategies to proper fueling, recovery, and mental preparation, we ensure you’re fully equipped to perform at your best. No matter your level, we’re here to help you train smarter, build confidence, and achieve your goals.
Pre Race Planning and Nutrition Strategy.
Success on race day begins long before you reach the start line. A well-structured pre-race plan and nutrition strategy can be the difference between a breakthrough performance and struggling to finish. With the right preparation, you’ll arrive at the start line feeling fresh, properly fueled, and ready to perform at your peak. We’ll guide you every step of the way, using the latest technology to fine-tune your power, heart rate, and pacing strategies. Through race simulation days, we’ll help you refine your execution so nothing feels unexpected when it counts. Our real-life experience in fueling strategies ensures that you’re fully prepared for the demands of your event. Plus, by working closely with our partners at Precision Fuel & Hydration, we provide expert, science-backed nutrition plans tailored to your needs. With our expertise and support, you’ll have everything in place for a smooth, confident race day. Let’s get you to that start line ready to succeed!
Smarter Training.
Lactate testing is a game-changer for endurance athletes looking to maximise performance. By measuring the concentration of lactate in your blood at different exercise intensities, lactate testing provides critical insights into how your body produces energy. Whether you're a triathlete, cyclist, runner, or swimmer, understanding your lactate levels can elevate your training to new heights.
Lactate testing empowers athletes to train smarter, not harder. Whether you're targeting a personal best or stepping up to the next level, this science-backed approach fine-tunes your training, minimises injury risk, and delivers results more efficiently.
Any questions?
Get in touch with us.
Dan has built a wonderful supportive community of athletes in Alpha State - and group sessions are fun, inclusive and extremely rewarding!
Richard - Alpha State Athlete
Train with us.
Sign up to our club for the latest news, offers and training inspiration.
Join our Strava club.
Sign up to our newsletter for the latest news, offers and training inspiration.
614 members